Londis Invests €8 million in Nationwide Rollout of New Store Design
February, 2016 – Leading convenience retailing brand Londis is to invest €8 million in rolling out a unique new store design model with 17 stores across Ireland already earmarked for complete upgrades in 2016 and a further 23 to introduce new deli and coffee offerings.
This investment marks the first in a series of significant initiatives planned for the Londis brand by BWG Foods following its integration into BWG last year.
Designed to facilitate the implementation of future retailing technologies and innovations, the overall aim of the new look is to strengthen the brand’s customer appeal in traditional grocery departments, while enhancing its local convenience positioning through an improved fresh food offering and newly introduced essential local services.
The new model, which has already been piloted at two ambassador stores in Milltown, Co. Kerry, and O’Connell Street in Dublin City, was developed to drive greater organic sales across the retail brand by increasing store sales per sq. m.
Speaking at the launch of the new concept, Willie O’Byrne, Managing Director, BWG Foods (owners and operators of the Londis brand in Ireland) said, “We are continually exploring opportunities to enhance the shopping experience for our customers and deliver greater trading performance to our retailers. We believe we have developed a new store design that will allow Londis retailers to maximise opportunities in a strengthened Irish economy, differentiate themselves in the marketplace and meet the continually evolving needs and expectations of convenience retailing’s multifaceted customer base.”
“Our two ambassador stores have already reported very positive performance uplifts since implementing the redesign and we expect to see a minimum 10 percent increase in trading across upgraded stores over their first year. We will continue to invest with our independent retail partners to drive the growth and development of the Londis brand in Ireland.”
Developed to suit all Londis store formats, the new design includes various departments including Deli, Coffee, Bakery, Fruit & Veg, Off Licence, Grocery and Butchery.
The overall investment also includes the ongoing rollout of Londis’ innovative new Bia Blas deli concept and Seattle’s Best and Insomnia coffee offerings.
A further tranche of investment is expected to be released for the continued roll-out of the programme beyond 2016 across Londis’ wider retail estate which comprises 150 store locations across Ireland.
Londis is one of Ireland’s most established convenience retail brands and caters to a wide and diverse base of customers through its forecourt, neighbourhood and urban store formats.
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