Londis launches new ‘Customer First’ customer service programme in stores nationwide
Follows launch of new ‘Local like you’ brand campaign with €1m investment
ADM Londis plc, the Irish grocery retail group, today announced the roll out of “Customer First”, its new Customer Service Training Programme, in Londis stores nationwide. The programme aims to encourage stores to build on their existing customer service team ethos, bringing an enhanced level of personal service to their customers. It encourages retailers and their employees to use their own local knowledge to deliver a level of personal service which is unsurpassed within their local communities.
The ‘Customer First’ campaign grew from Londis’ new brand positioning ‘Local like you’ launched earlier this year with an investment of over €1 million. The campaign recognises the contribution of Londis members to their communities and with its’ new Customer First programme, Londis is tapping into what differentiates locally owned and managed Londis stores from larger multiples and discount stores. The programme will help each retailer demonstrate just how much they care about the community of which they are a part and the local people that they serve.
According to Stephen O’Riordan, Chief Executive ADM Londis, “Excellent service is priceless. At Londis we recognise that what sets us apart from larger multiples is our customer service, attention to detail and our unique ability to tailor each store for the community in which it operates. Londis stores have a special place in communities all around the country – we are there for customers, ready to serve and always ready with exactly what is needed. The Customer First training program will provide each store with another tool which helps them to deliver value and service to the communities in which they are based. It represents another milestone for the Group following many other strategic initiatives over the past three years which have significantly enhanced the value offering in Londis stores and the general shopping experience for our customers – upon whom we rely for a successful future in business”.
The ‘Customer First’ programme will consist of a series of intensive retail staff workshops and will demonstrate to Londis teams nationwide just how important their role is in providing a positive experience for each and every Londis customer. It will also create ownership of customer service within each store and highlight the benefits of improved customer care for all.
The 2013 ADM Londis Retailer Conference ‘Londis – Local Matters’ took place at Carton House in Maynooth, with Norah Casey acting as MC for more than 200 Londis retailers attending. The Conference featured guest speakers including world renowned and award winning branding expert Mike Hemingway, who delivered a keynote speech on the importance of the brand; former Irish International rugby player Keith Wood and David Berry, Commercial Director, Kantar Worldpanel.Return To Londis News