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Londis retailers Jump for Joy in aid of Pieta House

May 2016: Londis has come up with a novel way of raising funds for a great cause. The proceeds from the Londis Jump for Joy campaign will be donated to Pieta House, a service that provides therapeutic support for people who are in suicidal distress and those who engage in self-harm.

Irish international football legend Paul McGrath helped launch the initaitive, which will take place on Saturday 14 May at The Irish Parachute Club, in Clonbullogue, Co Offaly.

Londis retailer John Roche in Doneraile, Cork was the instigator of this initiaitve. Having helped raise over €20,000 for Pieta House over the last two years through a series of sponsored walks, he decided to go one step further and carry out a parachute jump.

“This year we are getting a bit more adventurous enlisting the help of fellow retailers and head office staff to take part in a sponsored parachute jump on Saturday 14 May. Pieta House is an important service to have in the community and we hope that proceeds from this event will help some people who are experiencing difficulties in their lives,” said John.

Thirteen Londis stores have signed up to Jump for Joy with a total of 32 jumpers agreeing to parachute for Pieta, including staff from BWG Food’s (owners and operators of the Londis brand) Head Office in Dublin. Each person must raise €400 for Pieta House, which means Londis will be donating a minimum of €12,000 with the hope much more will be raised, through initiatives such as a coffee morning and jersey day taking place in the run up to the main event.

Speaking about the initiative, Conor Hayes, Londis Sales Suzanne Weldon, Marketing and Communications Director for BWG said: “This fundraising initiative is exciting as so many stores within Londis have signed up to raise money and do the jump. Each store has a baramoeter to track monies raised by customers, so it’s definitely creating a buzz in the stores that are participating. Pieta offers an excellent service to people all over Ireland, and Londis are thrilled to be part of such a worthy cause”.

Pieta House has helped thousands of people in our communities by providing a free and therapuetic approach to people who are in suidical distress and those who engage in self harm. Initiatives such as Jump for Joy benefits charities financially but also serves to raise awareness of this vital service.
Best of luck to all involved in their quest to not only raise money for Pieta House, but to engage in some adrenaline fun too!

For more information on Londis please contact Fionnuala Carolan on fcarolan@bwg.ie or 086 0412915.
For more information on Pieta House, please visit www.pieta.ie

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