Londis Proud New Sponsors of Ireland’s Fittest Family
Londis are delighted to be the proud new sponsors of hit RTE TV show, Ireland’s Fittest Family. Entering its seventh season, episode one is due to air on Sunday, October 27th. The hugely popular show that features star presenter Mairead Ronan and fitness coaches, Derval O’Rourke, Davy Fitzgerald, Anna Geary and Donncha O’Callaghan, will once again be putting Ireland’s fittest, fastest and strongest families to the test in what is Ireland’s most extreme fitness programme.
Suzanne Weldon, Marketing and Communications Director, BWG Foods (owners and operators of the Londis brand in Ireland) “We are delighted to sponsor RTE’s Ireland’s Fittest Family, a show which encapsulates many of the family and healthy living values that we at Londis are committed to.”
“This is a family focussed show and Londis is a family centric retail brand that operates at the heart of the community. We’re also hugely passionate about supporting healthier diets in our communities and are excited about using this sponsorship to promote and encourage healthy eating options with our customers across the country.”
We will be supporting out new campaign with digital media, in-store posters and POS material, all aimed at building awareness of the sponsorship, and Londis’ own ‘Local Like You’ campaign which aims to support local communities across the country with various health and well-being initiatives. So keep an eye out on Londis social media pages and in store in our Londis stores for competitions and much more!